the background: Through culturally relevant campaigns gone mass via media and influencer partnerships, Degree Women deodorant became an "in the know" movement and fitness go-to brand in social. That inside-baseball knowledge allowed us to evolve our tone of voice and home a truly ownable voice fans could not only relate to but engage with.
the ask: Codify and provide rigor around to ensure consistent implementation the Degree Women tone of voice across all channels.
the idea: Create the brands first strategic tone of voice and visual idea document for multi-channel implementation.
my role: Craft and implement the brand tone of voice in PR and social as well as help with the social look and feel.