the background: 34 Degrees Crisps is best known for their savory crackers, which pair perfectly with any topping. The brand wanted to shift their attention to their sweet crisps and more specifically, reposition them as a snack. Perfectly poised to take over the snack aisle as a better-for-you chip, to compete, 34 Degrees needed fresh packaging that would reflect their personality and more importantly, stand out on shelf.
the ask: Redesign 34 Degrees Crisps sweets packaging.
my role: Copy
