brand foundation, packaging, website
the background: In a crowded category, Mayflower Farms quickly gained notoriety among top retailers for their superior wholesale product. But with a new suite of extracts in their pipeline and more brands hitting shelves everyday, Mayflower was poised for a change — to go from a B2B company to one that could directly speak with and capture the hearts of consumers, too.
To do that required a renewed marketing strategy. We distilled our key findings to deliver a bold new expression that embodied both their creative spirit and innate ambition. Then, we extended that new voice, look and feel to multiple touchpoints for a cohesive experience, including on-shelf packaging, a refreshed website, and sales collateral. Mayflower’s desire to share the best is what drives them to create the best. And they can’t wait to share it with you.
the ask: Develop a differentiated brand foundation and extend that expression to packaging and a new website.
the idea: Taste Uncompromised
my role: packaging and website copy
